Step Four: A Quick Look Back
You should now have a clear understanding of what makes Menchie’s a unique and sustainable global brand in the frozen dessert category, as well as what it takes to win as a franchisee. While you may not have yet made an investment choice, you can start to see how your objectives can be met as a Menchie’s franchisee. You also agree to honor your commitments expressed in the FDD.
In this step, you will be validating what you learned about Menchie’s by listening and speaking to Menchie’s franchisees. By the end of this step, you should have a clear understanding of Menchie’s store economics and be able to determine how your financial objectives can be met.